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Why 99% Of What Dentists Are Told About Marketing Is Completely Wrong

Advertising gurus and marketing reps tell you just to keep running the ad. Then you find you've just spent more and more money for little return.

Then the practice management consultants say you just need to get your name out there. The problem is that getting your name out there doesn't do anything for you – especially when you're trying to market a premium price service like dental implants.

The dental profession's biggest problem
The big problem for the dental profession is they didn't market a phenomenal product and service for patients. Instead it has been commoditized.

So the patient only knows how to make evaluations on implants based on price or financing or else they are not educated at all.

Truth is…

When price is the only way people make a decision you have to be very good at case presentation to sell a big case.

If you want to avoid this situation, you need to create a positioning through your marketing, both externally and internally, where patients come to you.

The good news there is it could happen really, really quickly and it doesn't have to be as difficult as you might think it is.

Zero fee resistance
What you need is a proven process for attracting pre-qualified, pre-interested and pre-motivated implant cases to your office every month with practically zero fee resistance.

The reality is there is still going to be some fee resistance but nowhere near what you're experiencing now. Following the right process, you can eliminate 90% of the fee questions and even charge more.

The process for effective dental implant marketing is quite simple.

First you need to place a strong ad that attracts the right patients. Then, when a potential patient responds to it, and eventually comes into your practice, you want them to be pre-qualified, pre-interested and pre-educated.

We do this is by having a powerful package to send out when they respond to the ad.

The package includes a free report which educates them and other valuable information including CDs, DVDs and interviews.

Becoming the ultimate expert
When they receive this pack, all of a sudden these people perceive you not as a dentist but as the ultimate expert. You have written a mini book. You have this DVD. You've been on TV. You've written articles.

You're positioning is so powerful that now you have educated them.

And they are obviously interested because they responded to your ad.

This is called 2 Step Marketing or Lead Generation Marketing.

Instead of getting your name out there, you run ads
that are emotion-driven and education-based.

One obvious example is people who have dentures and are sick and tired of their dentures or partials. They are great implant candidates aren't they?

What we want to do is go out and get people who have that problem and then we send only those people who requested the information the report, the DVD, the CD and we target them specifically.

Why do we do this instead of having them all just call the office?

First, we want them pre-interested so we know they are interested by them responding.

Then we want them pre-educated so we want them reading the report, listening to the CD, looking at the DVD before they come in.

If they have gone through this whole process and now they have come in they are determined to get this done. They are determined to say yes. They are determined to find out how they can do the financing or they already know they can pay for it.

When you've done this and it comes time for your presentation, you don't have to present hard. It becomes easy.

Who Else Wants Hundreds of Leads and Thousands of Dollars Extra In Implant Patients Every Month?

Can you imagine having an extra $20,000, $30,000 or even $40,000 in implant and cosmetic cases coming to your practice each month?

•    In spite of the economy
•    In spite of what happens in Washington DC
•    In spite of how many dentists around you are scrambling to pay their bills

That's exactly what happens to members of our Implant Attraction System and Coaching Club.

However, spaces are limited as we only allow one practice per territory.

Here are some of the benefits of membership.

1: Fast-start training CD's over four weeks that allow you to get results quickly.

2: Licensing rights to dozens of Implants ads, lead generation tear sheets and my brand new Lead Generation Seminar Marketing and Workshop Tool Kit that no one in dentistry has done before.

3: Monthly question-and-answer calls with personal coaching in a group format.

4: A 2 day live training with Ed and the other implant members and there staff twice a year.

5: Separate VIP letter every other month with a special report every other month about what is working and new strategies that you can implement.

6: Access to a special sharing online portal, ‘Implant Navigator' that allows you to network and mastermind with other successful implant dentists.

7: One Live Training call every month covering the biggest challenges, opportunities and new discoveries that we are seeing within the group.

Sign Up Now for Our Territory-Exclusive
Implant Patient Attraction System
and Coaching Club

If you like the idea of hundreds of leads and thousands of dollars extra income every month, sign up now for the Implant Attraction System and Coaching Club.

1.    Phone: call our office now to arrange a FREE 20 minute consultation on 1-866-723-0420.

2.    Fax: Simply fill out the enclosed application form and fax it back on 773-779-3471 to lock out your territory now.

Ed O'Keefe has been president of Dentist Profits for over 7 years developing probably the world's fastest growing marketing company in dentistry.
The company has trained over 6500 offices on using emotion-based direct response marketing, using both external and internal marketing.

In that time, there isn't a problem that we haven't seen, an issue we haven't dealt with in big cities and small towns, in the US, Canada, UK, Australia and other countries. The company prides itself on creating a mastermind culture for its clients where like minded, profit-driven dentists come together to share the best ideas.

You can log on to our website, www.DentalImplantMarketingSecrets.com and get a FREE CD and Report titled ""The MULTI-MILLION DOLLAR Dentist LEAP! The World's Easiest SYSTEM To Attracting Implant Patients, C & B, and BIG CASES Immediately and Every Month Like Clock Work!!!"

About the Author

My name is Ed O'Keefe, and over the past 7 ½ years I have shown over 5300 General Dentists world wide how to flood their practice with patients using my counter-intuitive, yet extremely effective dental marketing, internet dental marketing secrets, and dental advertising secrets that are proven, guaranteed, and unmatched by anyone else in dentistry!

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